/*========================================================
SIMPLIFIEDWEB V8
========================================================*/

:root {
	--black: #111111;
	--text: #222222;
	--muted: #666666;
	--white: #ffffff;
	--light: #fafaf8;
	--lighter: #f6f6f3;
	--border: #e7e7e3;
	--container: 1240px;
	--radius: 26px;
	--transition: .30s cubic-bezier(.4,0,.2,1);
}

* {
	margin: 0;
	padding: 0;
	box-sizing: border-box;
}

html {
	scroll-behavior: smooth;
}

body {
	font-family: 'Inter Tight',sans-serif;
	background: var(--white);
	color: var(--text);
	line-height: 1.7;
	overflow-x: hidden;
	-webkit-font-smoothing: antialiased;
}

body.menu-open {
	overflow: hidden;
}

img {
	display: block;
	width: 100%;
	height: auto;
}

a {
	color: inherit;
	text-decoration: none;
}

button {
	font: inherit;
	background: none;
	border: none;
	cursor: pointer;
}

.container {
	width: min(var(--container),92%);
	margin: auto;
}

/*========================================================
SECTION BACKGROUNDS
========================================================*/

.section-soft {
	background: var(--light);
}

.section-lighter {
	background: var(--lighter);
}

/*========================================================
TYPOGRAPHY
========================================================*/

.eyebrow {
	font-size: .78rem;
	text-transform: uppercase;
	letter-spacing: .18em;
	font-weight: 600;
	color: #777;
	margin-bottom: 18px;
}

h1 {
	font-size: clamp(3.8rem,7vw,6.5rem);
	font-weight: 700;
	letter-spacing: -.045em;
	line-height: 1.05;
}

h1 span {
	display: block;
}

h2 {
	font-size: clamp(2.35rem,4vw,4rem);
	line-height: 1.08;
	letter-spacing: -.04em;
	font-weight: 700;
}

h3 {
	font-size: 1.55rem;
	line-height: 1.15;
	font-weight: 700;
}

.muted {
	color: #8a8a8a;
}

.lead {
	font-size: 1.34rem;
	font-weight: 500;
	color: var(--black);
	margin-bottom: 28px;
}

.reading-column {
	max-width: 760px;
}

.reading-column p {
	margin-top: 24px;
	font-size: 1.12rem;
	margin-bottom: 22px;
}

/*========================================================
BUTTONS
========================================================*/

.button-dark,
.button-light {
	display: inline-flex;
	align-items: center;
	justify-content: center;
	padding: 16px 34px;
	border-radius: 999px;
	font-weight: 600;
	transition: all var(--transition);
}

.button-dark {
	background: #111;
	color: #fff;
}

.button-dark:hover {
	background: #333;
	transform: translateY(-2px);
}

.button-light {
	background: #fff;
	color: #111;
	border: 1px solid var(--border);
}

.button-light:hover {
	background: #111;
	color: #fff;
	border-color: #111;
	transform: translateY(-2px);
}

.button-invert {
	background: #fff;
}

.hero-actions {
	display: flex;
	flex-wrap: wrap;
	gap: 18px;
	margin-top: 42px;
}

/*========================================================
HEADER
========================================================*/

.header {
	position: sticky;
	top: 0;
	z-index: 2000;
	background: #fff;
	border-bottom: 1px solid rgba(0,0,0,.06);
}

.nav {
	display: flex;
	align-items: center;
	justify-content: space-between;
	min-height: 86px;
	gap: 40px;
}

.logo {
	font-size: 1.35rem;
	font-weight: 700;
	letter-spacing: -.03em;
}

.desktop-nav {
	display: flex;
	align-items: center;
	gap: 40px;
	margin-left: auto;
}

.desktop-nav>a {
	font-size: .95rem;
	font-weight: 500;
	transition: opacity var(--transition);
}

.desktop-nav>a:hover {
	opacity: .55;
}

.desktop-nav > a.active,
.dropdown-trigger.active {
    font-weight: 600;
}

.dropdown-menu a.active {
    background: #f7f7f5;
    font-weight: 600;
}

/*========================================================
DESKTOP DROPDOWN
========================================================*/

.nav-dropdown {
	position: relative;
}

.dropdown-trigger {
	display: flex;
	align-items: center;
	gap: 8px;
	font-size: .95rem;
	font-weight: 500;
}

.dropdown-trigger svg {
	transition: transform .25s ease;
}

.nav-dropdown.open .dropdown-trigger svg {
	transform: rotate(180deg);
}

.dropdown-menu {
	position: absolute;
	top: 100%;
	left: 50%;
	transform: translateX(-50%) translateY(10px);
	min-width: 285px;
	background: #fff;
	border: 1px solid var(--border);
	border-radius: 22px;
	padding: 12px 0;
	margin-top: 16px;
	opacity: 0;
	visibility: hidden;
	pointer-events: none;
	transition: opacity .22s ease, transform .22s ease, visibility .22s ease;
	box-shadow: 0 22px 50px rgba(0,0,0,.10);
}

/* Invisible hover bridge between trigger and menu */

.dropdown-menu::before {
	content: "";
	position: absolute;
	left: 0;
	right: 0;
	top: -17px;
	height: 17px;
	background: transparent;
}

.nav-dropdown.open .dropdown-menu {
	opacity: 1;
	visibility: visible;
	pointer-events: auto;
	transform: translateX(-50%) translateY(0);
}

.dropdown-menu a {
	display: block;
	padding: 15px 26px;
	transition: background .25s ease;
}

.dropdown-menu a:hover {
	background: #f7f7f5;
}

/*========================================================
MOBILE DRAWER
========================================================*/

.menu-toggle {
	display: none;
	width: 46px;
	height: 46px;
	position: relative;
	z-index: 2200;
}

.menu-toggle span {
	position: absolute;
	left: 9px;
	width: 28px;
	height: 2px;
	background: #111;
	transition: all .28s ease;
}

.menu-toggle span:nth-child(1) {
	top: 14px;
}

.menu-toggle span:nth-child(2) {
	top: 22px;
}

.menu-toggle span:nth-child(3) {
	top: 30px;
}

.menu-toggle.active span:nth-child(1) {
	top: 22px;
	transform: rotate(45deg);
}

.menu-toggle.active span:nth-child(2) {
	opacity: 0;
}

.menu-toggle.active span:nth-child(3) {
	top: 22px;
	transform: rotate(-45deg);
}

/*========================================================
OVERLAY
========================================================*/

.mobile-overlay {
	position: fixed;
	inset: 0;
	background: rgba(0,0,0,.62);
	opacity: 0;
	visibility: hidden;
	transition: opacity .30s ease;
	z-index: 2050;
}

.mobile-overlay.active {
	opacity: 1;
	visibility: visible;
}

/*========================================================
DRAWER
========================================================*/

.mobile-drawer {
	position: fixed;
	top: 0;
	right: 0;
	width: min(420px,86vw);
	height: 100vh;
	background: #fff;
	transform: translateX(100%);
	transition: transform .35s cubic-bezier(.22,1,.36,1);
	z-index: 2100;
	overflow-y: auto;
	box-shadow: -24px 0 70px rgba(0,0,0,.22);
}

.mobile-drawer.active {
	transform: translateX(0);
}

.mobile-drawer-inner {
	display: flex;
	flex-direction: column;
	min-height: 100%;
	padding: 0 42px 42px;
}

/*========================================================
DRAWER HEADER
========================================================*/

.mobile-drawer-header {
	display: flex;
	justify-content: space-between;
	align-items: center;
	padding: 30px 0 26px;
	margin-bottom: 12px;
	border-bottom: 1px solid #ececec;
}

.mobile-drawer-header .logo {
	font-size: 1.28rem;
}

.drawer-close {
	display: flex;
	align-items: center;
	justify-content: center;
	width: 42px;
	height: 42px;
	border-radius: 50%;
	transition: background .25s ease;
}

.drawer-close:hover {
	background: #f5f5f5;
}

/*========================================================
MENU
========================================================*/

.mobile-menu {
	display: flex;
	flex-direction: column;
	flex: 1;
}

.mobile-menu>a {
	font-size: 1.05rem;
	font-weight: 500;
	padding: 18px 0;
	border-bottom: 1px solid #efefef;
	transition: padding-left .25s ease;
}

.mobile-menu>a:hover {
	padding-left: 10px;
}

/*========================================================
MOBILE DROPDOWN
========================================================*/

.mobile-dropdown {
	border-bottom: 1px solid #efefef;
}

.mobile-dropdown-trigger {
	width: 100%;
	display: flex;
	justify-content: space-between;
	align-items: center;
	padding: 18px 0;
	font-size: 1.05rem;
	font-weight: 500;
	color: var(--text);
	-webkit-appearance: none;
	appearance: none;
}

.mobile-dropdown-trigger span {
	font-size: 1.4rem;
	font-weight: 300;
	transition: transform .25s ease;
}

.mobile-dropdown.open .mobile-dropdown-trigger span {
	transform: rotate(45deg);
}

.mobile-dropdown-content {
	max-height: 0;
	overflow: hidden;
	transition: max-height .3s ease;
}

.mobile-dropdown.open .mobile-dropdown-content {
	max-height: 300px;
}

.mobile-dropdown-content a {
	display: block;
	padding: 14px 0 14px 18px;
	font-size: .95rem;
	color: #666;
}

.mobile-dropdown-content a:last-child {
	padding-bottom: 22px;
}

.mobile-drawer-footer {
	padding: 48px 0 32px;
}

.mobile-drawer-footer .button-dark {
	width: 100%;
}

.mobile-menu > a.active,
.mobile-dropdown-trigger.active {
    font-weight: 600;
}

.mobile-dropdown-content a.active {
    color: var(--text);
    font-weight: 600;
}

/*========================================================
HERO
========================================================*/

.hero {
	padding: 100px 0 125px;
}

.hero-grid {
	display: grid;
	grid-template-columns: 1.05fr .95fr;
	gap: 90px;
	align-items: center;
}

.hero-copy {
	max-width: 650px;
}

.hero h1 {
	margin-bottom: 34px;
}

.hero-intro {
	max-width: 650px;
	font-size: 1.16rem;
	color: var(--muted);
	margin: 0 0 22px;
	line-height: 1.8;
}

.hero-media {
	overflow: hidden;
	border-radius: 30px;
}

.hero-media img {
	height: 760px;
	object-fit: cover;
	transition: transform .25s linear;
}

/*========================================================
SECTION LAYOUT
========================================================*/

.statement {
	padding: 150px 0;
}

.statement-grid {
	display: grid;
	grid-template-columns: 240px 1fr;
	gap: 80px;
}

.editorial-statement {
	padding: 70px 0;
}

.statement-line {
	font-size: clamp(2rem,4vw,3rem);
	text-align: center;
	font-weight: 300;
	letter-spacing: -.03em;
	max-width: 760px;
	margin: 0 auto;
	line-height: 1.2;
}

.plan-badge {
	display: inline-block;
	margin: 18px 0 26px;
	padding: 8px 14px;
	background: #111;
	color: #fff;
	border-radius: 999px;
	font-size: .72rem;
	font-weight: 600;
	letter-spacing: .12em;
	text-transform: uppercase;
}

/*========================================================
EDITORIAL IMAGE
========================================================*/

.editorial-image {
	position: relative;
	overflow: hidden;
}

.editorial-image img {
	height: 760px;
	object-fit: cover;
}

.editorial-overlay {
	position: absolute;
	inset: 0;
	display: flex;
	flex-direction: column;
	justify-content: flex-end;
	padding: 70px;
	color: #fff;
	background: linear-gradient( to top, rgba(0,0,0,.55), rgba(0,0,0,.08) 55%, transparent );
}

.editorial-kicker {
	font-size: .82rem;
	letter-spacing: .28em;
	font-weight: 600;
	margin-bottom: 18px;
}

.editorial-caption {
	font-size: clamp(1.8rem,3vw,3rem);
	line-height: 1.15;
	font-weight: 600;
	max-width: 720px;
}

/*========================================================
EDITORIAL LAYOUT
========================================================*/

.editorial-layout {
	display: grid;
	grid-template-columns: 1fr 1fr;
	gap: 100px;
	align-items: center;
	padding: 150px 0;
}

.editorial-layout.reverse {
	grid-template-columns: 1fr 1fr;
}

.editorial-layout.reverse .editorial-photo {
	order: 2;
}

.editorial-layout.reverse .editorial-copy {
	order: 1;
}

.editorial-photo {
	overflow: hidden;
	border-radius: 28px;
}

.editorial-photo img {
	height: 720px;
	object-fit: cover;
	display: block;
	width: 100%;
	border-radius: 28px;
}

.editorial-copy {
	max-width: 610px;
}

.editorial-copy p {
	margin-top: 22px;
	font-size: 1.08rem;
	color: var(--muted);
}

.editorial-copy .lead {
	color: var(--black);
	margin-top: 18px;
	margin-bottom: 34px;
}

.editorial-copy .hero-actions {
	margin-top: 46px;
}

.editorial-proof {
	margin-top: 36px;
	padding-top: 28px;
	border-top: 1px solid var(--border);
}

.editorial-proof p {
	margin: 0;
	font-size: 1.02rem;
	line-height: 1.85;
	color: var(--muted);
}

.editorial-proof strong {
	color: var(--black);
	font-weight: 600;
}

/*========================================================
BLUEPRINT
========================================================*/

.blueprint {
	padding: 140px 0;
}

.blueprint-grid {
	display: grid;
	grid-template-columns: 220px 1fr;
	gap: 90px;
	align-items: start;
}

.blueprint-number {
	position: sticky;
	top: 130px;
	align-self: start;
	display: flex;
	flex-direction: column;
	align-items: flex-start;
}

.blueprint-number span {
	font-size: clamp(5rem,8vw,7rem);
	line-height: .9;
	font-weight: 700;
	letter-spacing: -.05em;
}

.blueprint-label {
	margin-top: 18px;
	color: #888;
	font-size: .78rem;
	letter-spacing: .18em;
	line-height: 1.8;
	text-transform: uppercase;
}

.blueprint-content {
	max-width: 760px;
}

.blueprint-content p {
	margin-top: 22px;
	font-size: 1.08rem;
}

.blueprint-list {
	display: flex;
	flex-direction: column;
	gap: 18px;
	margin: 48px 0;
}

.blueprint-item {
	display: flex;
	align-items: center;
	font-size: 1.08rem;
	font-weight: 500;
	color: var(--black);
	padding: 20px 0;
	border-top: 1px solid rgba(0,0,0,.08);
}

.blueprint-item::before {
	content: "";
	width: 8px;
	height: 8px;
	margin-right: 18px;
	border-radius: 50%;
	background: #111;
	flex-shrink: 0;
}

/*========================================================
SECTION HEADINGS
========================================================*/

.section-heading {
	max-width: 760px;
	margin-bottom: 70px;
	margin: 0 auto 80px;
	text-align: center;
}

.section-heading h2 {
	margin-top: 12px;
}

/*========================================================
SERVICE CARDS
========================================================*/

.services {
	padding: 150px 0;
}

.service-grid {
	display: grid;
	grid-template-columns: repeat(3,1fr);
	gap: 34px;
	transition: opacity 0.3s ease;
}

.service-card {
	display: flex;
	flex-direction: column;
	padding: 54px;
	background: #fff;
	border: 1px solid var(--border);
	border-radius: 28px;
	transition: opacity .4s ease, transform .4s cubic-bezier(.22,1,.36,1);
}

.service-card:hover {
	transform: translateY(-8px);
	box-shadow: 0 28px 60px rgba(0,0,0,.08);
}

.service-card span {
	font-size: .78rem;
	letter-spacing: .22em;
	color: #777;
	margin-bottom: 30px;
}

.service-card h3 {
	margin-bottom: 24px;
}

.service-card p {
	color: var(--muted);
	margin-bottom: 42px;
	flex: 1;
}

.service-card .button-light {
	align-self: flex-start;
}

.business-gains {
	padding: 100px 0;
	background: #fff;
}

.gains-grid {
	display: grid;
	grid-template-columns: repeat(3, 1fr);
	gap: 28px;
	margin-top: 60px;
}

.gain-card {
	background: #fff;
	border: 1px solid var(--border);
	border-radius: 22px;
	padding: 42px 38px;
	transition: all var(--transition);
	display: flex;
	flex-direction: column;
}

.gain-card:hover {
	transform: translateY(-8px);
	box-shadow: 0 28px 60px rgba(0,0,0,.08);
}

.gain-card h3 {
	margin: 0 0 14px;
	font-size: 1.2rem;
	font-weight: 600;
	line-height: 1.3;
}

.gain-card p {
	margin: 0;
	color: #666;
	line-height: 1.75;
}

.gains-footer {
	max-width: 760px;
	margin: 56px auto 0;
	text-align: center;
	color: #666;
	line-height: 1.8;
}

@media (max-width: 991px) {

	.gains-grid {
		grid-template-columns: repeat(2, 1fr);
	}

	.article-insight {
		padding: 3rem 0;
	}

	.article-insight h2 {
		font-size: 2.2rem;
	}

	.article-framework,
	.article-breakdown,
	.article-next-step,
	.article-checklist,
	.article-perspective,
	.article-warning,
	.article-reflection {
		padding: 2rem;
	}

	.breakdown-placeholder {
		grid-template-columns: 1fr;
	}

	.breakdown-image {
		min-height: 260px;
	}

	.article-next-step h2 {
		font-size: 2rem;
	}

}

@media (max-width: 640px) {

	.business-gains {
		padding: 80px 0;
	}

	.gains-grid {
		grid-template-columns: 1fr;
		gap: 20px;
		margin-top: 40px;
	}

	.gain-card {
		padding: 26px 22px;
	}

	.container {
		width: min(92%,560px);
	}

	h1 {
		font-size: clamp(3rem,12vw,4.3rem);
	}

	h2 {
		font-size: 2.2rem;
	}

	.hero-actions {
		flex-direction: column;
		align-items: stretch;
	}

	.button-dark,
	.button-light {
		width: 100%;
	}

	.service-card {
		padding: 38px;
	}

	.statement,
	.services,
	.blueprint,
	.about-preview,
	.cta,
	.editorial-layout {
		padding: 90px 0;
	}

	.editorial-overlay {
		padding: 28px;
	}

	.editorial-caption {
		font-size: 1.8rem;
	}

	.mobile-drawer {
		width: 88vw;
	}

	.mobile-drawer-inner {
		padding-left: 30px;
		padding-right: 30px;
		padding-bottom: 30px;
	}

	.mobile-drawer-header {
		padding-top: 24px;
	}

}

/*========================================================
ABOUT
========================================================*/

.about-preview {
	padding: 150px 0 180px;
}

.about-actions {
	margin-top: 52px;
	margin-bottom: 10px;
}

/*========================================================
CTA
========================================================*/

.cta {
	padding: 150px 0;
}

.cta-panel {
	display: grid;
	grid-template-columns: 360px 1fr;
	gap: 80px;
	align-items: flex-start;
	width: 100%;
	padding: 70px;
	background: #fff;
	border: 1px solid var(--border);
	border-radius: 34px;
	max-width: none;
	text-align: center;
}

.cta-content {
	max-width: 760px;
	margin: 0;
}

.editorial-divider {
	width: 90px;
	height: 1px;
	background: #d9d9d9;
	margin: 42px 0;
}

.cta-testimonial {
	font-size: clamp(1.6rem,3vw,2.2rem);
	line-height: 1.45;
	font-weight: 300;
	letter-spacing: -.02em;
	margin: 10px 0 56px;
}

.testimonial-source {
	margin-top: 20px;
	color: #777;
	font-size: .92rem;
	letter-spacing: .08em;
	text-transform: uppercase;
}

.cta-content .hero-actions {
	margin-top: 50px;
}

.cta-note {
	margin-top: 28px;
	font-size: .95rem;
	color: var(--muted);
	max-width: 620px;
	margin: 36px 0 0;
}

.cta-note a {
	color: var(--black);
	font-weight: 600;
}

.cta-note a:hover {
	text-decoration: underline;
}

/*========================================================
FOOTER
========================================================*/

footer {
	padding: 90px 0 70px;
	border-top: 1px solid var(--border);
}

.footer-grid {
	display: grid;
	grid-template-columns: 2fr 1fr 1fr;
	gap: 70px;
}

.footer-brand {
	max-width: 460px;
}

.footer-brand p {
	margin-top: 22px;
	color: #666;
}

.footer-copyright {
	margin-top: 2rem;
	font-size: 0.8rem;
	color: var(--colour-text-light);
	line-height: 1.6;
}

.footer-copyright span {
	display: block;
}

.footer-column {
	display: flex;
	flex-direction: column;
	gap: 16px;
}

.footer-column span {
	font-size: .82rem;
	text-transform: uppercase;
	letter-spacing: .18em;
	color: #777;
	margin-bottom: 8px;
}

.footer-column a {
	transition: opacity var(--transition);
}

.footer-column a:hover {
	opacity: .55;
}

/*========================================================
ANIMATIONS
========================================================*/

.fade-section {
	opacity: 0;
	transform: translateY(30px);
	transition: opacity .8s ease, transform .8s ease;
}

.fade-section.is-visible {
	opacity: 1;
	transform: none;
}

/*========================================================
GROWTH INTENSIVE
========================================================*/

.hero-intro:last-of-type {
	margin-bottom: 0;
}

.reading-column h2 {
	margin-bottom: 10px;
}

.reading-column h2.muted {
	margin-bottom: 34px;
	color: #8a8a8a;
}

/*========================================================
WHAT WE'LL EXPLORE
========================================================*/

.explore {
	padding: 130px 0;
}

.explore-list {
	max-width: 920px;
	margin: 0 auto;
}

.explore-item {
	display: grid;
	grid-template-columns: 140px 1fr;
	gap: 42px;
	padding: 38px 0;
	border-top: 1px solid rgba(0,0,0,.08);
}

.explore-item:last-child {
	border-bottom: 1px solid rgba(0,0,0,.08);
}

.explore-item span {
	font-size: .82rem;
	font-weight: 600;
	letter-spacing: .18em;
	text-transform: uppercase;
	color: #888;
}

.explore-item h3 {
	margin: 0 0 12px;
}

.explore-item p {
	margin: 0;
	line-height: 1.8;
	color: var(--muted);
}

/*========================================================
WHY STRATEGY FIRST
========================================================*/

.statement + .editorial-statement {
	border-top: 0;
}

/*========================================================
PROCESS
========================================================*/

.process {
	padding: 130px 0;
}

.process-flow {
	max-width: 860px;
	margin: 0 auto;
}

.process-step {
	padding: 42px 0;
	border-top: 1px solid rgba(0,0,0,.08);
}

.process-step:last-child {
	border-bottom: 1px solid rgba(0,0,0,.08);
}

.process-step h3 {
	margin-bottom: 16px;
	font-size: 1.7rem;
	letter-spacing: -.02em;
}

.process-step p {
	max-width: 680px;
	margin: 0;
	color: var(--muted);
	line-height: 1.85;
}

.results {
	padding: 130px 0;
}

.section-heading-wide {
	max-width: 900px;
	margin: 0 auto 80px;
}

.section-heading-wide p:last-child {
	max-width: 760px;
	margin: 34px auto 0;
	color: var(--muted);
	line-height: 1.8;
	font-size: 1.08rem;
}

/*========================================================
GROWTH BLUEPRINT
========================================================*/

.blueprint-content h2 {
	margin-bottom: 30px;
}

.blueprint-content>p {
	margin-bottom: 28px;
}

.blueprint-item:last-child {
	border-bottom: 1px solid rgba(0,0,0,.08);
}

.blueprint-item strong {
	font-weight: 600;
}

/*========================================================
BLUEPRINT TRANSFORMATION
========================================================*/

.blueprint-before {
	margin: 42px 0 54px;
	padding: 42px;
	background: #fff;
	border: 1px solid rgba(0,0,0,.08);
	border-radius: 22px;
}

.blueprint-before > p:first-child {
	margin: 0 0 22px;
	font-size: .9rem;
	font-weight: 600;
	letter-spacing: .12em;
	text-transform: uppercase;
	color: #888;
}

.blueprint-before ul {
	list-style: none;
	margin: 0 0 28px;
	padding: 0;
}

.blueprint-before li {
	position: relative;
	padding: 0 0 16px 26px;
	line-height: 1.8;
	color: var(--muted);
}

.blueprint-before li::before {
	content: "?";
	position: absolute;
	left: 0;
	top: 0;
	font-weight: 700;
	color: #111;
}

.blueprint-before > p:last-child {
	margin: 0;
	color: var(--black);
	font-weight: 500;
}

/*========================================================
INVESTMENT
========================================================*/

.investment {
	padding: 130px 0;
}

/*========================================================
PRICING
========================================================*/

.pricing {
	padding: 130px 0;
}

.pricing-panel {
	max-width: 1040px;
	margin: 0 auto;
	padding: 70px;
	background: #fff;
	border: 1px solid var(--border);
	border-radius: 28px;
}

.pricing-intro {
	max-width: 720px;
}

.pricing-intro h2 {
	margin: 12px 0 20px;
}

.pricing-intro p {
	max-width: 620px;
	color: var(--muted);
}

.pricing-value {
	margin-top: 26px;
	padding-top: 26px;
	border-top: 1px solid rgba(0,0,0,.08);
	font-size: 1.06rem;
	font-weight: 500;
	color: var(--black);
}

.pricing-divider {
	width: 100%;
	height: 1px;
	background: rgba(0,0,0,.08);
	margin: 52px 0;
}

.pricing-content {
	display: grid;
	grid-template-columns: 1fr 1fr;
	gap: 80px;
	margin-bottom: 56px;
}

.pricing-content h3 {
	margin-bottom: 22px;
}

.pricing-content ul {
	list-style: none;
	margin: 0;
	padding: 0;
}

.pricing-content li {
	position: relative;
	padding: 0 0 18px 22px;
	color: var(--muted);
	line-height: 1.8;
}

.pricing-content li::before {
	content: "";
	position: absolute;
	left: 0;
	top: .8em;
	width: 7px;
	height: 7px;
	border-radius: 50%;
	background: #111;
}

.pricing-currencies {
	display: flex;
	gap: 34px;
	margin: 20px 0 26px;
	margin-top: 12px;
	font-size: 1rem;
	font-weight: 500;
	color: #777;
	letter-spacing: .04em;
}

.pricing-currencies span {
	position: relative;
	font-size: 1.05rem;
	font-weight: 600;
	letter-spacing: .06em;
	color: #777;
}

.pricing-currencies span + span::before {
	content: "";
	position: absolute;
	left: -17px;
	top: 50%;
	width: 5px;
	height: 5px;
	margin-top: -2px;
	border-radius: 50%;
	background: #b8b8b8;
}

.application-note {
	margin-bottom: 52px;
	padding: 34px 0;
	border-top: 1px solid rgba(0,0,0,.08);
	border-bottom: 1px solid rgba(0,0,0,.08);
}

.application-note h3 {
	margin-bottom: 16px;
	font-size: 1.35rem;
}

.application-note p {
	max-width: 720px;
	margin-bottom: 18px;
	color: var(--muted);
	line-height: 1.8;
}

.application-note p:last-child {
	margin-bottom: 0;
}

.pricing-delivery {
	margin-top: 34px;
	padding-top: 26px;
	border-top: 1px solid rgba(0,0,0,.08);
	font-size: .98rem;
	color: var(--muted);
}

.pricing-delivery strong {
	color: var(--black);
}

/*========================================================
IS IT RIGHT FOR YOU?
========================================================*/

.fit {
	padding: 130px 0;
}

.fit-row {
	display: grid;
	grid-template-columns: 1fr 1fr;
	gap: 80px;
}

.fit-column h3 {
	margin-bottom: 24px;
}

.fit-column ul {
	list-style: none;
	margin: 0;
	padding: 0;
}

.fit-column li {
	position: relative;
	padding: 0 0 18px 22px;
	color: var(--muted);
	line-height: 1.8;
}

.fit-column li::before {
	content: "";
	position: absolute;
	left: 0;
	top: .8em;
	width: 7px;
	height: 7px;
	border-radius: 50%;
	background: #111;
}

/*========================================================
FAQ
========================================================*/

.faq-preview {
	padding: 110px 0 130px;
}

.faq-preview .editorial-copy {
	max-width: 760px;
	margin: 0 auto;
	text-align: center;
}

.faq-preview h2 {
	margin: 12px 0 28px;
}

.faq-preview p {
	margin-bottom: 24px;
}

.faq-preview .hero-actions {
	justify-content: center;
	margin-top: 40px;
}

/*========================================================
PRIVACY POLICY CONTENT
========================================================*/

.faq-group p {
	color: var(--muted);
	line-height: 1.9;
}

.faq-group p + p {
	margin-top: 1.5rem;
}

.faq-group ul {
	margin: 2rem 0;
	padding-left: 1.35rem;
}

.faq-group li {
	margin-bottom: .9rem;
	color: var(--muted);
	line-height: 1.85;
}

.faq-group li::marker {
	color: var(--text);
}

/*========================================================
FINAL CTA
========================================================*/

.cta-intro {
	max-width: 360px;
	margin: 0;
}

.cta-content p {
	text-align: left;
}

.cta-panel .hero-actions {
	justify-content: flex-start;
	margin-top: 42px;
}

/*========================================================
AI GROWTH KITS COLLECTION
========================================================*/

.ai-kit-collection {
	padding: 140px 0;
}

.kit-grid {
	display: grid;
	grid-template-columns: repeat(3, minmax(0, 1fr));
	gap: 30px;
	margin-top: 70px;
}

.kit-card {
	display: flex;
	flex-direction: column;
	padding: 44px;
	background: #fff;
	border: 1px solid var(--border);
	border-radius: 28px;
	transition: all var(--transition);
	min-height: 340px;
}

.kit-card:hover {
	transform: translateY(-8px);
	box-shadow: 0 28px 60px rgba(0,0,0,.08);
}

.kit-status {
	display: inline-flex;
	align-self: flex-start;
	margin-bottom: 28px;
	padding: 8px 14px;
	border: 1px solid var(--border);
	border-radius: 999px;
	background: var(--lighter);
	color: var(--text);
	font-size: .72rem;
	font-weight: 600;
	letter-spacing: .14em;
	text-transform: uppercase;
}

.kit-card h3 {
	margin-bottom: 18px;
	line-height: 1.2;
}

.kit-card p {
	flex: 1;
	color: var(--muted);
	line-height: 1.8;
	margin-bottom: 36px;
}

.kit-link {
	display: inline-flex;
	align-items: center;
	font-weight: 600;
	color: var(--black);
	transition: opacity var(--transition);
}

.kit-link:hover {
	opacity: .55;
}

/*========================================================
TESTIMONIALS
========================================================*/

.testimonials {
	padding: var(--section-spacing) 0;
}

.testimonials .section-intro {
	max-width: 720px;
	margin-bottom: 4rem;
}

.testimonial-grid {
	display: grid;
	grid-template-columns: repeat(3, minmax(0, 1fr));
	gap: 2rem;
}

.testimonial {
	display: flex;
	flex-direction: column;
	gap: 1.5rem;
	padding: 2.5rem;
	border: 1px solid var(--border);
	border-radius: var(--radius-large);
	background: var(--surface-colour);
}

.testimonial-stars {
	font-size: 1rem;
	letter-spacing: 0.2rem;
	color: var(--accent-colour);
}

.testimonial blockquote {
	margin: 0;
	font-size: 1.125rem;
	line-height: 1.8;
	color: var(--text-colour);
}

.testimonial footer {
	display: flex;
	flex-direction: column;
	gap: 0.35rem;
	margin-top: auto;
}

.testimonial footer strong {
	font-size: 1rem;
	font-weight: 600;
	color: var(--heading-colour);
}

.testimonial footer span {
	font-size: 0.95rem;
	color: var(--muted);
}

/*========================================================
ABOUT PAGE
========================================================*/

/* Reuse existing components wherever possible.
   Only testimonial-specific styling lives here. */

.service-card p:last-child {
	margin-bottom: 0;
	flex: initial;
	font-size: .95rem;
	color: #777;
}

.service-card h3 + p {
	margin-top: -12px;
}

.service-card span:first-child {
	letter-spacing: .18em;
}

.service-card p:first-of-type {
	flex: 1;
}

/* About editorial image follows homepage styling */

.editorial-image + .services {
	border-top: 0;
}

/*========================================================
FAQ PAGE
========================================================*/

.hero-subpage {
	padding: 100px 0 45px;
}

.hero-subpage .container {
	max-width: 820px;
	margin: 0 auto;
}

.faq-hero-copy {
	max-width: 760px;
}

.faq-hero-copy h1 {
	margin: 22px 0 42px;
}

.faq-hero-copy .hero-intro {
	max-width: 660px;
	margin: 0;
	font-size: 1.18rem;
	line-height: 1.8;
	color: var(--muted);
}

.faq-page {
	padding: 8rem 0;
}

.faq-layout {
	display: grid;
	grid-template-columns: 260px 1fr;
	gap: 5rem;
	align-items: start;
}

.faq-sidebar {
	position: sticky;
	top: 130px;
}

.faq-sidebar nav {
	display: flex;
	flex-direction: column;
	gap: 1rem;
	margin-top: 2rem;
}

.faq-sidebar a {
	color: var(--muted);
	text-decoration: none;
	font-weight: 500;
	transition: .25s ease;
}

.faq-sidebar a:hover {
	color: var(--text);
}

.faq-content {
	display: flex;
	flex-direction: column;
	gap: 7rem;
}

.faq-group {
	scroll-margin-top: 120px;
}

.faq-group .section-heading {
	margin-bottom: 2.5rem;
}

.faq-accordion {
	display: flex;
	flex-direction: column;
	gap: 1rem;
}

.faq-item {
	border: 1px solid var(--border);
	border-radius: 18px;
	background: #fff;
	overflow: hidden;
	transition: .3s ease;
}

.faq-item:hover {
	border-color: rgba(0,0,0,.18);
}

.faq-question {
	width: 100%;
	background: transparent;
	border: none;
	cursor: pointer;
	display: flex;
	justify-content: space-between;
	align-items: center;
	gap: 2rem;
	padding: 1.5rem 2rem;
	text-align: left;
	font-size: 1.05rem;
	font-weight: 600;
	color: var(--text);
}

.faq-question span:first-child {
	flex: 1;
}

.faq-icon {
	position: relative;
	width: 18px;
	height: 18px;
	flex-shrink: 0;
}

.faq-icon::before,
.faq-icon::after {
	content: "";
	position: absolute;
	left: 50%;
	top: 50%;
	width: 16px;
	height: 2px;
	background: var(--text);
	transform: translate(-50%, -50%);
	transition: .25s ease;
}

.faq-icon::after {
	transform: translate(-50%, -50%) rotate(90deg);
}

.faq-item.active .faq-icon::after {
	transform: translate(-50%, -50%) rotate(0deg);
	opacity: 0;
}

.faq-answer {
	max-height: 0;
	overflow: hidden;
	transition: max-height .35s ease;
}

.faq-item.active .faq-answer {
	max-height: 800px;
}

.faq-answer p,
.faq-answer ul {
	margin: 0 2rem 1.5rem;
}

.faq-answer p:first-child {
	margin-top: .25rem;
}

.faq-answer ul {
	padding-left: 1.2rem;
}

.faq-answer li {
	margin-bottom: .75rem;
	color: var(--muted);
}

.faq-answer strong {
	color: var(--text);
}

@media (max-width: 992px) {

	.faq-layout {
		grid-template-columns: 1fr;
		gap: 4rem;
	}

	.faq-sidebar {
		position: static;
	}

	.faq-sidebar nav {
		flex-direction: row;
		flex-wrap: wrap;
		gap: .75rem;
	}

	.faq-sidebar a {
		padding: .65rem 1rem;
		border: 1px solid var(--border);
		border-radius: 999px;
	}

}

@media (max-width: 768px) {

	.faq-page {
		padding: 5rem 0;
	}

	.faq-content {
		gap: 5rem;
	}

	.faq-question {
		padding: 1.3rem 1.4rem;
		font-size: 1rem;
	}

	.faq-answer p,
	.faq-answer ul {
		margin-left: 1.4rem;
		margin-right: 1.4rem;
	}

	.insights-directory .service-card {
		min-height: auto;
	}

	.insights-directory .insight-summary {
		flex: none;
		margin-top: 0;
		margin-bottom: 1.5rem;
	}

	.insight-meta {
		flex-direction: column;
		gap: .4rem;
		margin: 0 0 1.5rem;
		font-size: .9rem;
		letter-spacing: .04em;
	}

	.insight-meta span + span::before {
		content: none;
	}

	.insight-categories {
		gap: 0.6rem;
		margin-bottom: 2rem;
	}

	.insight-categories a {
		font-size: 0.85rem;
		padding: 0.65rem 1rem;
	}

	.article-meta {
		flex-direction: column;
		gap: .75rem;
	}

	.article-meta span + span::before {
		display: none;
	}

	.article-quote {
		padding-left: 1.4rem;
		font-size: 1.8rem;
	}

	.article-callout {
		padding: 2rem;
	}

	.contact-page {
		padding-bottom: 90px;
	}

	.contact-form-panel {
		padding: 36px 24px;
		border-radius: 22px;
	}

	.explore-item,
	.timeline-item {
		grid-template-columns: 1fr;
		gap: 18px;
	}

	.explore-item span,
	.timeline-number {
		margin-bottom: 4px;
	}

	.statement-line {
		font-size: 2rem;
	}

	.pricing-panel {
		padding: 36px 26px;
		border-radius: 18px;
	}

	.hero-intro {
		font-size: 1.1rem;
	}

	.blueprint-before {
		padding: 24px;
	}

	.blueprint-before li {
		padding-left: 22px;
	}

	.pricing-value {
		font-size: 1rem;
	}

	.testimonial-grid {
		grid-template-columns: 1fr;
	}

}

/*========================================================
CONTACT PAGE
========================================================*/

.contact-page {
	padding: 100px 0 130px;
}

.contact-intro {
	display: grid;
	grid-template-columns: 340px 1fr;
	gap: 80px;
	align-items: end;
	margin-bottom: 70px;
}

.contact-intro-copy .hero-intro {
	margin: 0;
	max-width: 720px;
}

.contact-sidebar-intro {
	max-width: 720px;
	padding-top: 34px;
	border-top: 1px solid var(--border);
	color: var(--muted);
	line-height: 1.8;
}

.contact-heading h1 {
	margin-top: 18px;
}

.contact-intro-copy {
	max-width: 760px;
}

.contact-layout {
	display: grid;
	grid-template-columns: 340px 1fr;
	gap: 80px;
	align-items: start;
}

.contact-sidebar {
	position: sticky;
	top: 130px;
}

.contact-points {
	margin-top: 0;
	padding-top: 42px;
	border-top: 1px solid var(--border);
	display: flex;
	flex-direction: column;
	gap: 34px;
}

.contact-point {
	padding-bottom: 34px;
	border-bottom: 1px solid var(--border);
}

.contact-point:last-child {
	padding-bottom: 0;
	border-bottom: 0;
}

.contact-point h3 {
	margin-bottom: 8px;
	font-size: 1.22rem;
	line-height: 1.2;
}

.contact-point p {
	color: var(--muted);
	line-height: 1.75;
}

/*========================================================
CONTACT SUCCESS
========================================================*/

.contact-success {
	max-width: 620px;
	margin: 0 auto;
	text-align: center;
	padding: 40px 0;
}

.contact-success h2 {
	margin: 12px 0 24px;
}

.contact-success p {
	margin-bottom: 18px;
	color: var(--muted);
	line-height: 1.85;
}

.contact-success .button-dark {
	margin-top: 34px;
}

/*========================================================
INSIGHTS
========================================================*/

.insights-page {
	padding: 3rem 0 6rem;
}

.insights-directory {
	padding: 0 0 150px;
}

.insight-categories {
	display: flex;
	flex-wrap: wrap;
	gap: 0.75rem;
	margin-bottom: 3rem;
}

.insight-categories a {
	padding: 0.7rem 1.2rem;
	border: 1px solid var(--border);
	border-radius: 999px;
	font-size: 0.9rem;
	font-weight: 500;
	transition: background 0.25s ease, color 0.25s ease, border-color 0.25s ease, transform 0.25s ease;
	display: inline-flex;
	align-items: center;
	justify-content: center;
	background: transparent;
	color: var(--muted);
	line-height: 1;
	text-decoration: none;
}

.insight-categories a:hover,
.insight-categories a.active {
	background: #111;
	color: #fff;
	border-color: #111;
}

.insights-directory .service-card {
	min-height: 420px;
}

.insights-directory .insight-summary {
	flex: 1;
	margin-top: 0;
	margin-bottom: 2rem;
	font-size: inherit;
	color: var(--muted);
}

.insight-meta {
	display: flex;
	flex-wrap: wrap;
	gap: 2rem;
	margin: 0 0 1.5rem;
	font-size: .92rem;
	color: #777;
}

.insight-meta span {
	position: relative;
	margin-bottom: 0;
}

.insight-meta span + span::before {
	content: "";
	position: absolute;
	left: -1rem;
	top: 50%;
	width: 5px;
	height: 5px;
	margin-top: -2px;
	border-radius: 50%;
	background: #bbb;
}

.insight-link {
	display: inline-flex;
	align-items: center;
	align-self: flex-start;
	margin-top: 0;
	font-weight: 600;
	transition: opacity var(--transition);
}

.insight-link:hover {
	opacity: .6;
}

/*========================================================
Insights Filtering
========================================================*/

.insight-categories a:hover {
	color: var(--text);
	border-color: var(--text);
}

.insight-categories a.active {
	background: var(--text);
	color: #fff;
	border-color: var(--text);
}

.insights-directory .insight-categories a {
	background: transparent;
	border-color: var(--border);
	color: #222;
}

.insights-directory .insight-categories a:hover,
.insights-directory .insight-categories a:focus-visible {
	background: #111;
	border-color: #111;
	color: #fff;
}

.insights-directory .insight-categories a.active,
.insights-directory .insight-categories a.active:hover,
.insights-directory .insight-categories a.active:focus-visible {
	background: #111;
	border-color: #111;
	color: #fff;
}

.service-card.is-hiding {
	opacity: 0;
	transform: translateY(14px);
}

.service-card.hidden {
	display: none;
}

.service-card.is-showing {
	opacity: 0;
	transform: translateY(14px);
}

.insights-empty {
	text-align: center;
	padding: 5rem 0;
	max-width: 640px;
	margin: 0 auto;
}

.insights-empty h3 {
	margin-bottom: 1rem;
}

.insights-empty p {
	margin-bottom: 2rem;
	color: var(--muted);
}

.insights-show-all {
	display: inline-flex;
}

/*========================================================
ARTICLE
========================================================*/

.article-hero {
	padding-bottom: 70px;
}

.article-header {
	max-width: 860px;
}

.article-header h1 {
	margin: 20px 0 34px;
}

.article-meta {
	display: flex;
	flex-wrap: wrap;
	gap: 2rem;
	margin-bottom: 2.5rem;
	color: #777;
	font-size: .92rem;
}

.article-meta span {
	position: relative;
}

.article-meta span + span::before {
	content: "";
	position: absolute;
	left: -1rem;
	top: 50%;
	width: 5px;
	height: 5px;
	margin-top: -2px;
	border-radius: 50%;
	background: #bbb;
}

.article-body {
	padding: 0 0 150px;
}

.article-body .reading-column {
	margin: 0 auto;
}

.article-body h2 {
	margin-top: 4rem;
	margin-bottom: 1.5rem;
}

.article-body p {
	color: var(--muted);
	line-height: 1.95;
}

.article-body .lead {
	color: var(--black);
}

.article-quote {
	margin: 4rem 0;
	padding-left: 2rem;
	border-left: 2px solid var(--text);
	font-size: clamp(2rem, 3vw, 2.75rem);
	line-height: 1.3;
	letter-spacing: -0.02em;
	font-weight: 500;
	color: var(--black);
}

.article-callout {
	margin: 3rem 0;
	padding: 2.5rem;
	border: 1px solid var(--border);
	border-radius: 24px;
	background: var(--light);
}

.article-callout strong {
	display: block;
	margin-bottom: .9rem;
	font-size: .85rem;
	text-transform: uppercase;
	letter-spacing: .16em;
}

.article-callout p {
	margin: 0;
}

.article-list {
	margin: 2rem 0;
	padding-left: 1.4rem;
}

.article-list li {
	margin-bottom: 1rem;
	color: var(--muted);
	line-height: 1.85;
}

/*========================================================
ARTICLE EDITORIAL TOOLKIT
========================================================*/

.article-label {
	display: inline-block;
	margin-bottom: 1rem;
	font-size: 0.72rem;
	font-weight: 600;
	letter-spacing: 0.12em;
	text-transform: uppercase;
	color: var(--muted);
}

.article-insight,
.article-perspective,
.article-warning,
.article-principle,
.article-framework,
.article-breakdown,
.article-checklist,
.article-reflection,
.article-next-step,
.article-resources {
	margin: 4.5rem 0;
}

/*========================================================
SIMPLIFIEDWEB INSIGHT
========================================================*/

.article-insight {
	padding: 3.5rem 0;
	text-align: center;
	border-top: 1px solid var(--border);
	border-bottom: 1px solid var(--border);
}

.article-insight h2 {
	max-width: 760px;
	margin: 0 auto;
	font-size: clamp(2rem, 4vw, 3rem);
	line-height: 1.2;
}

.article-insight p {
	max-width: 620px;
	margin: 1.5rem auto 0;
	color: var(--muted);
}

/*========================================================
STRATEGIC PERSPECTIVE
========================================================*/

.article-perspective {
	padding: 2rem;
	background: var(--light);
	border-left: 4px solid var(--text);
}

.article-perspective p:last-child {
	margin-bottom: 0;
}

/*========================================================
COMMON MISTAKE
========================================================*/

.article-warning {
	padding: 2rem;
	border: 1px solid var(--border);
	background: var(--white);
}

.article-warning p:last-child {
	margin-bottom: 0;
}

/*========================================================
COMPARISON TABLE
========================================================*/

.article-comparison {
	width: 100%;
	margin: 3.5rem 0;
	border-collapse: collapse;
	font-size: 0.95rem;
}

.article-comparison th,
.article-comparison td {
	padding: 1.25rem;
	text-align: left;
	border-bottom: 1px solid var(--border);
	vertical-align: top;
}

.article-comparison th {
	font-weight: 600;
	color: var(--text);
	background: var(--light);
	font-size: .82rem;
	letter-spacing: .08em;
	text-transform: uppercase;
}

/*========================================================
FRAMEWORK
========================================================*/

.article-framework {
	padding: 3rem;
	background: var(--light);
}

.framework-flow {
	display: flex;
	flex-direction: column;
	gap: 1rem;
}

.framework-step {
	display: flex;
	align-items: center;
	gap: 1rem;
	padding: 1rem 1.25rem;
	background: #fff;
	border: 1px solid var(--border);
}

.framework-step strong {
	flex-shrink: 0;
	width: 42px;
	font-size: 0.9rem;
}

.framework-arrow {
	width: 1px;
	height: 26px;
	margin-left: 21px;
	background: var(--border);
}

/*========================================================
FIGURES
========================================================*/

.article-figure {
	margin: 4rem 0;
}

.article-figure img {
	display: block;
	width: 100%;
	border: 1px solid var(--border);
}

.article-figure figcaption {
	margin-top: 0.9rem;
	font-size: 0.9rem;
	color: var(--muted);
}

/*========================================================
WEBSITE BREAKDOWN
========================================================*/

.article-breakdown {
	padding: 2.5rem;
	border: 1px solid var(--border);
	background: var(--white);
}

.breakdown-placeholder {
	display: grid;
	grid-template-columns: 1.6fr 1fr;
	gap: 2rem;
	align-items: center;
}

.breakdown-image {
	display: flex;
	align-items: center;
	justify-content: center;
	min-height: 340px;
	padding: 2rem;
	border: 1px dashed var(--border);
	background: var(--light);
	color: var(--muted);
	text-align: center;
	font-weight: 500;
}

.breakdown-placeholder ul {
	margin: 0;
	padding-left: 1.2rem;
}

.breakdown-placeholder li {
	margin-bottom: 1rem;
}

/*========================================================
GROWTH PRINCIPLE
========================================================*/

.article-principle {
	padding: 3rem 0;
	text-align: center;
}

.article-principle h3 {
	max-width: 700px;
	margin: 0 auto;
	font-size: clamp(1.8rem, 3vw, 2.5rem);
	line-height: 1.25;
}

/*========================================================
ASK YOURSELF
========================================================*/

.article-reflection {
	padding: 2rem;
	background: var(--light);
}

.article-reflection ul {
	margin: 0;
	padding-left: 1.25rem;
}

.article-reflection li {
	margin-bottom: 1rem;
}

.article-reflection li:last-child {
	margin-bottom: 0;
}

/*========================================================
CHECKLIST
========================================================*/

.article-checklist {
	padding: 2rem;
	border: 1px solid var(--border);
}

.article-checklist ul {
	margin: 0;
	padding: 0;
	list-style: none;
}

.article-checklist li {
	position: relative;
	padding: 0.9rem 0 0.9rem 2rem;
	border-bottom: 1px solid var(--border);
}

.article-checklist li:last-child {
	border-bottom: none;
}

.article-checklist li::before {
	content: "✓";
	position: absolute;
	left: 0;
	top: 0.9rem;
	font-weight: 700;
	color: var(--text);
}

/*========================================================
KEY TAKEAWAYS
========================================================*/

.article-takeaways {
	margin-top: 2rem;
}

.article-takeaways li {
	margin-bottom: 1rem;
	font-weight: 500;
}

/*========================================================
EDITORIAL CTA
========================================================*/

.article-next-step {
	padding: 3rem;
	background: var(--light);
	text-align: center;
}

.article-next-step h2 {
	max-width: 760px;
	margin: 0 auto 1.5rem;
}

.article-next-step p {
	max-width: 640px;
	margin: 0 auto 2rem;
}

.article-next-step .btn {
	display: inline-flex;
}

/*========================================================
FURTHER READING
========================================================*/

.article-resources {
	padding-top: 2.5rem;
	border-top: 1px solid var(--border);
}

.article-resources ul {
	margin: 0;
	padding: 0;
	list-style: none;
}

.article-resources li {
	padding: 1rem 0;
	border-bottom: 1px solid var(--border);
}

.article-resources li:last-child {
	border-bottom: none;
}

.article-resources a {
	color: inherit;
	text-decoration: none;
	transition: color .3s ease;
}

.article-resources a:hover {
	color: var(--black);
}

/*========================================================
RESPONSIVE
========================================================*/

@media (max-width: 767px) {

	.article-label {
		font-size: 0.68rem;
	}

	.article-insight {
		padding: 2.5rem 0;
	}

	.article-insight h2 {
		font-size: 1.9rem;
	}

	.article-principle {
		padding: 2rem 0;
	}

	.article-principle h3 {
		font-size: 1.75rem;
	}

	.article-framework,
	.article-breakdown,
	.article-next-step,
	.article-checklist,
	.article-perspective,
	.article-warning,
	.article-reflection {
		padding: 1.5rem;
	}

	.framework-step {
		padding: 1rem;
	}

	.framework-step strong {
		width: 34px;
	}

	.framework-arrow {
		margin-left: 17px;
	}

	.article-comparison {
		display: block;
		overflow-x: auto;
		white-space: nowrap;
	}

	.article-comparison th,
	.article-comparison td {
		padding: 1rem;
	}

	.article-checklist li {
		padding-left: 1.75rem;
	}

	.article-next-step h2 {
		font-size: 1.7rem;
	}

	.article-grid {
		grid-template-columns: 1fr;
	}

	.article-metric {
		flex-direction: column;
		align-items: flex-start;
		gap: 1rem;
	}

	.article-step {
		padding-left: 3.5rem;
	}

	.article-insight,
	.article-framework,
	.article-breakdown,
	.article-next-step,
	.article-checklist,
	.article-reflection,
	.article-perspective,
	.article-warning,
	.article-principle,
	.article-stat,
	.article-grid,
	.article-timeline,
	.article-metric,
	.article-statement {
		margin: 4rem 0;
	}

	.article-quote {
		margin: 3rem 0;
		padding-left: 1.5rem;
	}

}

@media (prefers-reduced-motion: reduce) {

	.article-resources a,
	.article-next-step .btn {
		transition: none;
	}

}

/*=================================================================
OPTIONAL EDITORIAL COMPONENTS (Available for future articles)
=================================================================*/

/*========================================================
STATISTIC
========================================================*/

.article-stat {
	margin: 4.5rem 0;
	text-align: center;
}

.article-stat-value {
	display: block;
	font-size: clamp(3.5rem, 9vw, 6rem);
	font-weight: 600;
	line-height: 1;
	letter-spacing: -0.04em;
}

.article-stat-label {
	display: block;
	max-width: 520px;
	margin: 1rem auto 0;
	color: var(--muted);
}

/*========================================================
TWO COLUMN CARDS
========================================================*/

.article-grid {
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	gap: 2rem;
	margin: 4rem 0;
}

.article-card {
	padding: 2rem;
	border: 1px solid var(--border);
	background: var(--white);
}

.article-card h3 {
	margin-bottom: 1rem;
}

.article-card p:last-child {
	margin-bottom: 0;
}

/*========================================================
TIMELINE
========================================================*/

.article-timeline {
	position: relative;
	margin: 4rem 0;
	padding-left: 2rem;
}

.article-timeline::before {
	content: "";
	position: absolute;
	left: 8px;
	top: 0;
	bottom: 0;
	width: 1px;
	background: var(--border);
}

.timeline-item {
	position: relative;
	margin-bottom: 2.5rem;
}

.timeline-item:last-child {
	margin-bottom: 0;
}

.timeline-item::before {
	content: "";
	position: absolute;
	left: -2rem;
	top: .45rem;
	width: 16px;
	height: 16px;
	border: 2px solid var(--text);
	border-radius: 50%;
	background: #fff;
}

.timeline-item h3 {
	margin-bottom: .5rem;
}

.timeline-item p:last-child {
	margin-bottom: 0;
}

/*========================================================
IMAGE CAPTION
========================================================*/

.article-caption {
	max-width: 720px;
	margin: .85rem auto 0;
	font-size: .9rem;
	line-height: 1.6;
	color: var(--muted);
	text-align: center;
}

/*========================================================
NUMBERED STEPS
========================================================*/

.article-steps {
	counter-reset: article-step;
	margin: 4rem 0;
}

.article-step {
	position: relative;
	padding-left: 4rem;
	margin-bottom: 2.5rem;
}

.article-step:last-child {
	margin-bottom: 0;
}

.article-step::before {
	counter-increment: article-step;
	content: counter(article-step);
	position: absolute;
	left: 0;
	top: 0;
	width: 2.5rem;
	height: 2.5rem;
	border: 1px solid var(--border);
	display: flex;
	align-items: center;
	justify-content: center;
	font-weight: 600;
}

.article-step h3 {
	margin-bottom: .75rem;
}

/*========================================================
PULL METRIC
========================================================*/

.article-metric {
	display: flex;
	gap: 2rem;
	align-items: center;
	margin: 4rem 0;
	padding: 2rem 0;
	border-top: 1px solid var(--border);
	border-bottom: 1px solid var(--border);
}

.metric-number {
	flex-shrink: 0;
	font-size: clamp(3rem, 8vw, 5rem);
	font-weight: 600;
	line-height: 1;
}

.metric-copy p:last-child {
	margin-bottom: 0;
}

/*========================================================
INLINE NOTE
========================================================*/

.article-note {
	margin: 3rem 0;
	padding-left: 1.5rem;
	border-left: 3px solid var(--text);
}

.article-note p:last-child {
	margin-bottom: 0;
}

/*========================================================
RESPONSIVE
========================================================*/

/*=====================================================================
POLISH RECOMMENDATIONS (Replace existing styles where applicable)
=====================================================================*/

.reading-column h2:first-child {
	margin-top: 0;
}

.reading-column h2 + p {
	margin-top: 1.5rem;
}

.article-insight,
.article-framework,
.article-breakdown,
.article-next-step,
.article-checklist,
.article-reflection,
.article-perspective,
.article-warning,
.article-principle,
.article-stat,
.article-grid,
.article-timeline,
.article-metric {
	margin: 5rem 0;
}

.article-body a:not(.btn) {
	color: inherit;
	text-decoration-thickness: 1px;
	text-underline-offset: 0.2em;
	transition: opacity .25s ease;
}

.article-body a:not(.btn):hover {
	opacity: .65;
}

.article-figure img,
.breakdown-image {
	border-radius: 2px;
}

.article-list li,
.article-checklist li,
.article-reflection li {
	line-height: 1.8;
}

.article-body ::selection {
	color: #fff;
	background: #111;
}

.article-divider {
	width: 72px;
	height: 1px;
	margin: 5rem auto;
	background: var(--border);
}

.article-statement {
	max-width: 760px;
	margin: 5rem auto;
	text-align: center;
}

.article-statement p {
	font-size: clamp(1.8rem, 3vw, 2.5rem);
	line-height: 1.35;
	letter-spacing: -0.02em;
}

.article-body,
.related-insights {
	opacity: 1;
	visibility: visible;
	transform: none;
}

/*========================================================
RESPONSIVE
========================================================*/

@media (max-width: 1024px) {

	.desktop-nav,
	.desktop-cta {
		display: none;
	}

	.menu-toggle {
		display: block;
	}

	.hero-grid,
	.editorial-layout,
	.editorial-layout.reverse,
	.statement-grid,
	.blueprint-grid,
	.cta-panel,
	.footer-grid {
		grid-template-columns: 1fr;
		gap: 50px;
	}

	.editorial-layout.reverse .editorial-photo,
	.editorial-layout.reverse .editorial-copy {
		order: initial;
	}

	.blueprint-number {
		position: static;
	}

	.service-grid {
		grid-template-columns: 1fr;
	}

	.hero {
		padding: 70px 0 90px;
	}

	.hero-media img,
	.editorial-photo img,
	.editorial-image img {
		height: 480px;
	}

	.editorial-overlay {
		padding: 40px;
	}

	.cta-panel {
		padding: 48px;
	}

	.kit-grid {
	grid-template-columns: repeat(2, minmax(0, 1fr));
	}

}

/*========================================================
GROWTH INTENSIVE APPLICATION MODAL
========================================================*/

.gi-modal {
	position: fixed;
	inset: 0;
	z-index: 5000;
	display: flex;
	align-items: center;
	justify-content: center;
	padding: 40px;
	opacity: 0;
	visibility: hidden;
	pointer-events: none;
	transition: opacity .28s ease,visibility .28s ease;
}

.gi-modal.active {
	opacity: 1;
	visibility: visible;
	pointer-events: auto;
}

.gi-overlay {
	position: absolute;
	inset: 0;
	background: rgba(17,17,17,.68);
	backdrop-filter: blur(8px);
}

.gi-panel {
	position: relative;
	width: min(760px,100%);
	max-height: calc(100vh - 80px);
	background: #fff;
	border-radius: 34px;
	border: 1px solid var(--border);
	overflow: hidden;
	box-shadow: 0 40px 90px rgba(0,0,0,.22);
	transform: translateY(24px);
	opacity: 0;
	transition: transform .32s cubic-bezier(.22,1,.36,1),opacity .32s ease;
}

.gi-modal.active .gi-panel {
	transform: none;
	opacity: 1;
}

.gi-scroll {
	overflow-y: auto;
	max-height: calc(100vh - 80px);
	padding: 64px;
}

.gi-close {
	position: absolute;
	top: 24px;
	right: 24px;
	width: 46px;
	height: 46px;
	display: flex;
	align-items: center;
	justify-content: center;
	border-radius: 50%;
	transition: background var(--transition);
}

.gi-close:hover {
	background: #f4f4f2;
}

/*========================================================
MODAL HEADER
========================================================*/

.gi-header {
	margin-bottom: 56px;
}

.gi-header h2 {
	margin: 10px 0 26px;
}

.gi-intro {
	max-width: 620px;
	margin-bottom: 20px;
	color: var(--muted);
	line-height: 1.85;
}

.gi-intro:last-child {
	margin-bottom: 0;
}

/*========================================================
SECTIONS
========================================================*/

.gi-section {
	margin-bottom: 54px;
}

.gi-section-title {
	margin-bottom: 26px;
	font-size: .82rem;
	font-weight: 600;
	letter-spacing: .18em;
	text-transform: uppercase;
	color: #777;
}

.gi-grid {
	display: grid;
	grid-template-columns: 1fr 1fr;
	gap: 22px;
	margin-bottom: 22px;
}

.gi-field {
	display: flex;
	flex-direction: column;
}

.gi-field + .gi-field {
	margin-top: 22px;
}

.gi-grid .gi-field {
	margin-top: 0;
}

.gi-field label {
	margin-bottom: 10px;
	font-size: .95rem;
	font-weight: 600;
	color: #222;
	line-height: 1.5;
}

/*========================================================
INPUTS
========================================================*/

.gi-field input,
.gi-field textarea,
.gi-field select {
	width: 100%;
	padding: 18px 20px;
	border: 1px solid var(--border);
	border-radius: 18px;
	background: #fff;
	font: inherit;
	color: #222;
	transition: border-color .25s ease,box-shadow .25s ease;
	resize: vertical;
}

.gi-field textarea {
	min-height: 150px;
	line-height: 1.75;
}

.gi-field select {
	appearance: none;
	-webkit-appearance: none;
	background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='18' height='18' viewBox='0 0 24 24' fill='none'%3E%3Cpath d='M6 9L12 15L18 9' stroke='%23666' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E");
	background-repeat: no-repeat;
	background-position: right 18px center;
	padding-right: 56px;
}

.gi-field input:focus,
.gi-field textarea:focus,
.gi-field select:focus {
	outline: none;
	border-color: #111;
	box-shadow: 0 0 0 4px rgba(17,17,17,.05);
}

.gi-field input::placeholder,
.gi-field textarea::placeholder {
	color: #999;
}

/*========================================================
CONSENT
========================================================*/

.gi-consent {
	margin: 12px 0 42px;
	padding: 28px;
	background: #fafaf8;
	border: 1px solid var(--border);
	border-radius: 22px;
}

.gi-consent label {
	display: flex;
	align-items: flex-start;
	gap: 16px;
	cursor: pointer;
}

.gi-consent input {
	margin-top: 4px;
	width: 18px;
	height: 18px;
	accent-color: #111;
	flex-shrink: 0;
}

.gi-consent span {
	color: var(--muted);
	line-height: 1.8;
}

/*========================================================
SUBMIT
========================================================*/

.gi-submit {
	position: sticky;
	bottom: -64px;
	background: rgba(255,255,255,.95);
	backdrop-filter: blur(10px);
	padding-top: 24px;
	border-top: 1px solid rgba(0,0,0,.06);
}

.gi-submit .button-dark {
	width: 100%;
	padding: 18px;
	font-size: 1rem;
}

.gi-submit .button-dark:disabled {
	background: #cfcfcf;
	border-color: #cfcfcf;
	color: #ffffff;
	cursor: not-allowed;
	transform: none;
	box-shadow: none;
	opacity: 1;
}

.gi-submit .button-dark:disabled:hover {
	background: #cfcfcf;
	transform: none;
}

/*========================================================
SUCCESS
========================================================*/

.gi-success {
	max-width: 560px;
	margin: 0 auto;
	text-align: center;
	padding: 40px 0;
}

.gi-success h2 {
	margin: 14px 0 26px;
}

.gi-success p {
	margin-bottom: 18px;
	color: var(--muted);
	line-height: 1.85;
}

.gi-success .button-dark {
	margin-top: 36px;
}

/*========================================================
VALIDATION
========================================================*/

.gi-field.error input,
.gi-field.error textarea,
.gi-field.error select {
	border-color: #d33;
}

.gi-error {
	margin-top: 8px;
	font-size: .86rem;
	color: #c62828;
}

.gi-loading {
	opacity: .7;
	pointer-events: none;
}

/*========================================================
HONEYPOT
========================================================*/

.gi-honeypot {
	position: absolute !important;
	left: -9999px !important;
	opacity: 0 !important;
	pointer-events: none !important;
}

/*========================================================
RESPONSIVE
========================================================*/

@media (max-width: 980px) {

	.editorial-layout,
	.blueprint-grid,
	.pricing-content,
	.fit-row {
		grid-template-columns: 1fr;
		gap: 50px;
	}

	.blueprint-number {
		flex-direction: row;
		align-items: flex-end;
		gap: 24px;
	}

	.pricing-panel {
		padding: 50px 40px;
	}

	.blueprint-before {
		padding: 30px;
	}

	.contact-intro,
	.contact-layout {
		grid-template-columns: 1fr;
		gap: 50px;
	}

	.contact-intro {
		margin-bottom: 55px;
	}

	.contact-sidebar {
		position: static;
	}

}

/*========================================================
MODAL RESPONSIVE
========================================================*/

@media (max-width: 768px) {

	.gi-modal {
		padding: 0;
	}

	.gi-panel {
		width: 100%;
		height: 100%;
		max-height: none;
		border-radius: 0;
	}

	.gi-scroll {
		max-height: none;
		height: 100%;
		padding: 34px 24px 120px;
	}

	.gi-close {
		top: 18px;
		right: 18px;
	}

	.gi-grid {
		grid-template-columns: 1fr;
		gap: 0;
	}

	.gi-section {
		margin-bottom: 42px;
	}

	.gi-submit {
		bottom: -72px;
		margin-right: -24px;
		margin-left: -24px;
		padding: 18px 24px 28px;
	}

}

/*========================================================
AI GROWTH KITS RESPONSIVE
========================================================*/

@media (max-width: 640px) {

	.ai-kit-collection {
		padding: 90px 0;
	}

	.kit-grid {
		grid-template-columns: 1fr;
		gap: 22px;
		margin-top: 50px;
	}

	.kit-card {
		min-height: auto;
		padding: 34px;
	}

}

/*========================================================
END
========================================================*/